DHMA Ogre-

Sizes M&M's

CLIENT

Mars Inc./M&M's.

PRODUCTION CO.

Duck, Los Angeles.

Lane Nakamura, director/animator; Mark Medernach, executive producer; Sandra Oda, producer; Jiannjyh Chen, technical director/animator.

PDI/DreamWorks, Redwood City, Calif.

David Lipman, director/producer.

AGENCY

BBDO New York.

Ted Sann, chief creative officer; Charlie Miesmer, senior executive creative director; Steve Rutter, creative director/art director; Susan Credle, creative director/copywriter; Becky friedman, senior producer; Melissa Chester, music producer.

EDITORIAL

The Well, New York.

Don Kleszy, editor; Kyle Krumb, assistant editor; Suzanne Rieger, producer.

POST/VISUAL EFFECTS

“The Kiss” for M&M's

Duck.

Laura Sasso and Dave Vander Pol, compositors; Melissa Timme, online editor.

PDI/DreamWorks.

Michelle Belforte, online editor.

AUDIO POST

Buzz.

Mike Marinelli, mixer/engineer.

MUSIC

David Horowitz Music Associates (DHMA), New York.

David Horowitz, composer/arranger; Jan Horowitz, creative director; Joe Sears, engineer.

THE SPOT

The Shrek 2 tie-in “The Kiss” promotes “ogre-sized” M&M's. In the :30. the M&M's Red and Yellow walk with Shrek and Donkey through a forest, telling them that the large sized candies are the result of a magic spell. Shrek suggests that maybe the spell can be broken if someone gives someone else a kiss. The M&M's think about puckering up, but ultimately Red decides against it.

Spot broke May 17.

SHOOT

JUNE 4, 2004